There are a plethora of noises we hear on an everyday basis and no doubt some of these we’d love to block out. Obviously, there are many things you can do in and around the house to reduce noise pollution, but what do you do to deter a barking dog. No matter how much you love your family pet, we all know that sometimes the incessant sound of barking will not only drive you mad, but very likely the neighbours as well. This is where a gadget, such as the ultrasonic bark control, can come in very handy.

How Does the Ultrasonic Bark Control Work?

There are a number of deterrents that these devices use, but the most common is a tone that cannot be heard by humans, but is perfectly audible to your dog. Now this may sound a little inhumane (excuse the pun), however, the tone causes no harm to your pet whatsoever. The tone typically lasts for no longer than two seconds and is an ideal way to teach corrective behaviour.

Most units are battery operated and will come with complete instructions on how to set the unit up and how to use it. You will generally find that these devices also come with some type of warranty. Many units offer a choice of manual or automatic control and this may be the ideal way to deal with a neighbour’s dog without having to get into an argument. These devices usually work through a series of internal microphones and sensors. Once they pick up the sound of a dog barking they will send out a tone only audible to dogs.

Other Devices

A more recent design in the control of noise pollution from dogs is a Spray Bark Collar. Once such device will again use sensors to pick up on barking, but as the unit is attached to the dog as a collar it can deal with the problem in a more direct manner. This device will usually emit a lemon scented spray which is aimed directly at the dog’s snout, thus causing them to immediately correct their behaviour. Once again, this method of reducing sound is completely safe and will not harm your dog in any way.

These devices are usually available from most major pet stores, although you will typically be greeted with a far wider choice online. There are various websites that are dedicated to pet noise control, although many large pet-related websites are likely to stock these types of devices as well. In fact, noise pollution control has become such an acceptable thing in the modern day and age that even retail websites such as Amazon will stock a wide variety of these units. Depending on what type of device you are looking for you can easily purchase an ultrasonic bark control unit for around AUS$50. So, no matter how much you love them, if the bark of your dog does occasionally drive you mad, you could do worse than investing in one of these fantastic devices.

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Sam Wellback is an acoustic engineer by profession. A tech geek, he studies and researches on various issues related to sound insulation, acoustics etc. In his spare time, he often unwinds by listening to his favourite sound tracks.

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Social Media

Possibly the best way to describe “branding” is how your potential customers perceive your company and your overall business. A business’s brand is a combination of various factors, but is often referred to in a company’s mission statement or their beliefs. One of the most powerful ways to get the message about your brand out there is through the use of social networks and social media.

Content is King

Anyone who has spent any amount of time online will probably have heard the phrase “content is king” and in this case it really is. There is only one way to let people know about you, your products or services and your business as a whole… and that is to tell them about it. You can also mix it up a little and provide content that isn’t strictly related to your products, maybe you can talk about the experiences past customers have had, or you could spend some time highlighting the important employees within your firm, or simply the industry in general, etc.

Networking

\ Social Media

Social Media, especially platforms such as Facebook and Twitter allow you to interact with customers and potential clients. This is gold… and should be treated as such. People typically look to purchase something to solve a problem (although often purchases are made for pure luxury purposes). However, by spending some time on social networks you can come across as a more human and understanding company that really cares about its customer’s needs.

Regular Updates

Not only is this an opportunity to share updates with your customers about your business, but why not also share information about the industry as a whole. This way you can build up a fair following, as people will realise that you’re not merely there to sell to them, but also to educate and (once again) interact with them. You’ll be pleasantly surprised at how well people react to general information, as opposed to being sold to. It is also important that you do this on a regular basis so you are typically in the forefront of people’s minds.

Review Your Products

You can use various social networks to share information about your products. Perhaps a review of what a particular product does, who it can help, reasons to have it and the benefits it may bring. This will help people to further understand what your business and the brand stands for. You will also find that many sales (for any business) are made through personal recommendation, and often someone will read something via a social network and then share this information with a friend who is in dire need of a certain product or service.

Be as Transparent as Possible

Most people hate to be sold to and therefore many turn to the internet to make decisions about possible future purchases. This is where ignoring a sales pitch and talking about your brand and overall beliefs can help to lure new customers your way. People will respect honesty and will be far more likely to do business with a company if they know what they stand for.

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Mark Thorpe is an image consultant by profession. He has worked with some of the biggies of the corporate world on their brand strategy initiatives and has credible experience under his belt. He is also a tech geek and finds social media extremely appealing.

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